Hello, I'm Ali.
‍
I’m a Lead Product Designer with over 10 years experience crafting digital products & services.

Design portfolio

NatWest

Helping NatWest customers securely authenticate payments on the go

Virgin Media

Reimagining Virgin Media’s upgrade journey to drive engagement and unlock revenue

bp

Redefining the BP forecourt with a self service kiosk experience

Shell

Boosting live call resolution with a redesigned global order tracking platform

Mercedes-Benz

Internal Marketing Platform

Sky

Coming soon

About

Over the past decade, I’ve helped companies of all sizes design and deliver best-in-class digital products.

My user-centred approach blends thoughtful UX with clean, purposeful UI - always grounded in research, usability and business goals. I thrive on turning complex challenges into intuitive, high performing experiences that scale.

When I'm not immersed in Figma, you can often find me travelling the world with my camera. Or on an endless quest to seek out the best coffee spots in London.

Experience

Sky

Lead Product Designer

March 2025 - Present

Boston Consulting Group

Senior Product Designer

August 2024 - November 2024

bp

Lead Product Designer

March 2021 - July 2024

Citibank

Senior Visual Designer

January 2021 - March 2021

View full CV →

Skill set

User Experience Design

Visual Design

Design Process

User Research

Prototyping

Product strategy

Clients

My other lens

This is what I do when I’m not nudging pixels.

Get in touch

Have a project in mind?

Email me at design@alidalton.co.uk

Currently based in London. Available for hybrid and remote work.